100 YEARS OF LINCOLN

Say Hello Again to Lincoln at 100 years.

A century ago, Edsel Ford chose to build cars not for everyone, but for the select few who sought the world's finest automobiles. And so Lincoln was born. The decades that followed saw Lincoln become the first choice of presidents, the muse of fashion designers and a work of art at a world-class museum. 100 years on, we continue to reimagine what a driving machine can be.

LINCOLN THROUGH THE YEARS

See how Lincoln has redefined the luxury automobile experience in every era along the way.

1922: FORD BUYS LINCOLN

Ford purchased the Lincoln Motor Company to build cars that were as stylish as they were useful. Henry Ford had made the most popular car in the world, but Edsel wanted to make the best car in the world.

1924: FORD REINVENTS AMERICAN LUXURY

The Lincoln Model "L" was released. It combined the new assembly line process with Edsel's dedication to luxury design and stylish coachwork.

1924: THE PRESIDENTIAL FAVORITE

Calvin Coolidge chose Lincoln (the model 'L') as his presidential car. Lincoln would go on to make the official President's car from 1939 to 1972.

1938: INSPIRED BY TRAVEL

Inspired by his time in Europe, Edsel returned to create a new car that was "strictly Continental" in its design. He and the Lincoln design team began sketching out new ideas.

1939: THE FIRST CONTINENTAL

The first Lincoln Continental is released to the public. It's widely regarded as one of the most elegant automobiles ever made, and considered, "the most beautiful car in the world" by Architect Frank Lloyd Wright, who bought two.

1951: A WORK OF ART

In 1951, New York City's more prominent modern art museum chose the Continental as one of eight automobiles exhibited for excellence as works of art.

1976: LUXURY BY DESIGN

Lincoln begins partnering with contemporary designers to create special-edition series automobiles. Some of the most celebrated luxury fashion brands contribute iconic designs.

1997: PERFECTING THE SUV

Lincoln releases a full-size luxury sport utility vehicle, the 1998 Navigator, which goes on to become the #1 selling vehicle in an emerging luxury SUV segment.

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INNOVATIVE DESIGNS FOR TIMELESS LUXURY

THE GUIDING STAR

The iconic Lincoln star emblem draws its inspiration from the four direction points of the compass. You'll discover a galaxy of stars expressed from the center of the front grille throughout your vehicle's design.

GRAND TOURING

Inspired by the concept of exploration, the Lincoln Grand Touring vehicles provide plug-in hybrid power for an effortless push with a quiet powertrain.

SYMPHONIC CHIMES*

Lincoln adds a human element to automated alerts, with the help of the Detroit Symphony Orchestra. Every chime in the Lincoln experience is performed by actual musicians and designed to blend information with harmony.

*Not available on Lincoln Nautilus

WHISPER QUIET CABIN

Lincoln engineers designed vehicle cabins to serve as peaceful sanctuaries from the outside world. Every sound, from the wind and weather to the engine and road below, is considered and minimized so all that remains is a sense of calm.

A CELEBRATION OF DESIGN AND CRAFTSMANSHIP

Lincoln and Shinola combined their shared passion for design to create a singular Aviator SUV concept that's every bit as modern and luxurious as the iconic brands themselves.

Concept vehicle. Not available for purchase.

The Lincoln Star Concept reimagines the driving experience from the cabin out, with connected technologies designed to elevate each of the senses. Entirely electric with zero emissions, the Lincoln Star Concept offers an inspired glimpse of Lincoln battery electric vehicles to come.

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Be the first to know about product launches, live events, emerging vehicle technologies and the next 100 years of Lincoln.

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  1. Diffee Lincoln

    1681 East I-40
    El Reno, OK 73036

    • Sales: (405) 262-4546
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